Black Plague Friday

Blah blah blah blah

BLACK PLAGUE FRIDAY [*student project]

My Role: Blah blah blah blah

Black Friday shopping is crazy. But somehow, every year, millions wake
up at the crack of dawn to stand in line for hours outside anyway.

Amazon offers all the same Black Friday deals traditional retail stores do.
Without the ridiculous, outdated retail shopping experience.

Tagline: Don't Shop in the Dark Ages

Print

Package Design

To mock behavior on Black Friday, Amazon will redesign boxes to
unfold as cardboard armor during the month of November.

MY ROLE
Concept and copy. Childhood maker of cardboard armor.

DREAM TEAM
Copywriter: Gabriel Sehringer
Art Director: Jess Ulman