Do you want to play a game?
For Halloween, we turned ten of the most iconic lines in horror movie history into Uber Eats promo codes.
Then, we put horror fans’ knowledge to the test—removing letters from each famous quote to create a global game of Hangman.
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If you know the horror, you get the candy.
Our campaign launched with a horror short set in an old-school video rental store—in which an obsessive video clerk forces captives to get his movie quotes right for candy.
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Then, our full campaign sent the internet into a frenzy.
We turned each film’s code into its own piece of OOH & social full of easter eggs.
